PSandA is a genuine Yellow Pages success story – a service bureau experiencing dynamic growth because of the national revenue generated for its publisher-clients. In 1997, Peter Salzberg went to work in local sales for an independent Yellow Pages publisher in Vermont, and within a short time he moved over to handle national advertising for the publisher. In 1999, he became a one-man service bureau, and using innovative methods of marketing directories to the CMR community, began to build a portfolio of publishers.
Traditionally, service bureaus had handled national accounts primarily over the phone and through the mail. He believed there was a better way -- maximize a publisher's national revenue by selling national accounts the same way local accounts are best sold - in person - with presentations to CMRs across the country.
PSandA was founded in April 2003, and has grown rapidly to drive the national sales revenue of our publishers.